Print Readership is Highest Among Baby Boomers

According to a NAS report published in March 2010, time spent on print media (community & daily papers, magazines & books) is highest among older Baby Boomers who are spending an average of 100 minutes per day reading their favorite print media.  The study also reported that the younger Boomer segment (ages 45-54 years) spends an average of 30 minutes per day.

In addition to national papers, the research stated that 58% read their local daily papers regularly, and 68% read their local community papers regularly.

The Baby Boomer generation consists of individuals born between 1946 and 1966.  According to the United States 2010 Census, there are an estimated 78 million Boomers with 91% reporting middle to affluent income.  Since Boomers have a reputation of affluence, the report of newspaper readership is great news to the Community Paper industry.  Overall, Baby Boomers have been less affected by the recession in comparison with the younger generations, controlling $7 trillion of the nation’s household wealth .


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