PaperChain News & Events

Committed to Recycling? There's an Award for That!

2011-12-21T23:43:00.002-05:00

The 2012 American Forest & Paper Association (AF&PA) Recycling Awards are officially underway! The annual awards recognize outstanding paper recycling efforts of schools, businesses, and communities.

Publishers are invited to enter this contest with their own programs -- and encouraged to spread the word to local scholastic and nonprofit recycling leaders. You each have a chance to win a $2,000 cash prize, original framed artwork, and recognition in local and national media. Winners and finalists will also be featured as best practices on the paperrecycles.org website.

Thanks to the efforts of millions of Americans who recycle paper every day, in 2010 a record-high of 63.5 percent of the paper consumed in this country was recovered for recycling. While this is great news, the paper industry has set a new goal of exceeding 70 percent recovery by the year 2020.

The new recovery goal is part of an extensive, quantifiable set of sustainability goals set by the industry in an initiative called Better Practices, Better Planet 2020. This effort represents the next phase in the forest products industry's on-going legacy as a leader in sustainability, from raw materials and product manufacturing, to the health and safety of the workforce, to the economic contributions the industry makes in local communities. For additional details on the suite of goals included in the Better Practices, Better Planet 2020 initiative, please click here.

AF&PA is pleased to recognize successful and innovative school, business, and community paper recycling programs as part of this effort. Award-winning programs and finalists in each area provide valuable case studies and best practices that can be replicated across the country, further improving our collective paper recovery results.

The deadline for entries is February 10, 2012, you can click here to enter the contest today: http://www.paperrecyclingawards.com/ For detailed criteria, case studies of previous AF&PA Recycling Award winners and more information, please visit paperrecycles.org.

Connecting Readers With the Workings of Washington, DC

2011-10-10T02:14:00.003-04:00

Citizens are getting engaged in federal policymaking at record levels. A new report shows that Congressional offices have seen the volume in constituent communications rise between 200 and 1,000 percent since the turn of the century. That's a phenomenal jump in interest and involvement from our neighbors and readers.

At the same time, original, local sourcing of national affairs has contracted at inverse proportions. Today, fewer than half of the states have a dedicated reporter sending news back home from the banks of the Potomac.

What if there was a way to fill the gaping void? A way to share the straightforward facts about current legislation, capture local opinion and advance the debate? A tool to drive additional traffic and a resource to glean community generated content? And all at no cost to your papers?

If this sounds interesting, here's some good news. There's a free online platform called PopVox.com that does all of the above. Our free community paper industry has been using them for several months now in grassroots advocacy efforts. We've been part of the rigorous beta testing process, and our hands-on has been a two thumbs up.

While PopVox.com is an excellent tool for driving communication to Congress, it also provides a wealth of unbiased information of local interest. You can cut through partisan spin with matter of fact legislative summaries by bill number, and links to the actual language. Or you can track whats new, what's trending in popularity and what's scheduled for consideration. With easy to use widgets you can essentially host your own online forum on any pending legislation as well as track, map, display and capture comments within the communities you serve.

www.PopVox.com has a lot of untapped potential for publishers. And for the price -- access, data, widgets and dynamic content are FREE! -- it's well worth a look to see how you might benefit from connecting your readers with the real-time workings of Washington, D.C.

.......

Here's a look at how POPVOX can help local publishers. With POPVOX, you can:

- Pick out local quotes (from your district or state) supporting/opposing a bill. (Say your local reporter is doing a story on the water contamination at Camp Lejeune, NC, and the effects on veterans stationed there. On POPVOX, you can find personal accounts (https://www.popvox.com/bills/us/112/s277/report#nation). Or you're covering a national story like Postal Reform, but want a perspective from the local area your paper is based. You can drill down and compare national sentiment with, for example, what Floridians think, and also find a comment written by someone locally (https://www.popvox.com/bills/us/112/hr1351/report#state=FL)

- Search activity feed to find what comments are coming up in the district. This will allow a reporter to have the pulse of the local area. What are people commenting on? What's on their minds? And perhaps be able to report on a trend or concern before it reaching the tipping point.

- Pick a "comment to Congress" or "quote of the week" to highlight in an editorial or text box.

- Use data and public sentiment when interviewing local candidates. If a candidate says, "no one in my district supports x, y or z..." a reporter can ask a great follow-up question based on the publicly displayed comments on POPVOX.

- Invite local legislators to respond your constituents on the paper's website. All comments to Congress written using POPVOX are delivered to the appropriate Congressional office. So why not ask them to follow up in an interview?

- Add widget to article pages that mention bills or in editorial columns -- to empower users and have them view the local newspaper site as their place for action. (https://www.popvox.com/services/widgets#splash)

- Add localized comment stream (displaying only comments from the district). You can display all comments -- supporting and opposing -- from a district on a particular issue, so it's neutral, dynamic content for your website. (https://www.popvox.com/services/widgets#commentstream)

FREE AT LAST

2011-08-27T00:41:00.000-04:00

Free At Last!
Inside the Legals Victory in Ohio
by Jim Haigh

Years of persistence -- what some have called blind optimism and others, insanity -- paid off when Ohio Governor John Kasich signed the biennial Budget into law on June 30, 2011. Contained in the 3,264 page document were 420 pages of provisions that bring the legal advertising process into the 21st Century. It is a model of comprehensive compromise in both policy and politics, so much so that the key stakeholders locked in perennial antagonism all declared victory at the end of the day.

Local Government cheered the very real cost savings on otherwise unfunded mandates. The pay-to-read press heralded the preservation of legal advertising in print, which was not entirely a given this time around -- and their enthusiasm spilled into an historical whitewash of relentless opposition great and small.

And for the free community paper industry: We're finally legal in Ohio.

All of which is best for the people -- as better informed citizens and as taxpayers footing the bill. But this legislated outcome didn't happen by itself. It didn't happen overnight or with a Hail Mary as time ran out. Nor because any major stakeholder suddenly abandoned self-interst for altruism. Columbus Messenger publisher, Phil Daubel, began his personal crusade over twenty years ago with some very near misses along the way. Guess which influential lobby always managed to pull the plug?

From our rise as an industry generations ago, free community papers have fought for the right to publish legal advertising. For at least the last decade and a half, measures have been introduced across state legislatures that would take that public notice out of print and place it all online. During this latter span of time, both alternatives to subscription newspapers made advances at the margins of select types of official notice. But neither vision became the model of wholesale reform of any state's legal advertising regime since our industry's victory in Minnesota last century.

What I call the Buckeye Compromise embraces both the realities of the digital age -- and the time-tested power of papers without paywalls. Progress was methodically paved over the last half-decade through the legal establishment of a Task Force charged with making change, constructively engaging that commission, having hands in the direct process turning an eight page report into nearly five hundred pages of legislative sausage, and advocating the ultimate provisions as bills and amendments. That is the essence of the long, slow process where all parties were held to their bottom-line gives and takes. Which is not to say that even the agreed-to framework wasn't subject to backpedalling and covert obstruction.

The publicly endorsed nuts and bolts -- legalizing free community papers with audited circulations, capping rates at lowest earned commercial, allowing for internet posting in lieu of second paper for same notice and for summarized descriptions on second consecutive print publication -- cemented the fallback position, a mousetrap of sorts. Our peers with the monopoly, and the license to print money, still hoped to stall any movement. While our friends -- and soon to be advertisers -- would have much preferred doing away with print altogether. That was basically Governor Kasich's original proposal, and that worst-case scenario feeling quite real drove home, finally, the wisdom of expanding print to save it.

I don't have enough fingers and toes to count the number of prominent free community paper veterans that have told me these last few years that our Legals ambitions were doomed to the internet. But I, along with enough equally stubborn folks, continued to believe that we could finally achieve reform because of the internet. Ohio can and should become the first state domino in this still-new century. To do so we must leverage the larger fear of the incumbent monopoly -- total migration to the internet -- and continue working with Local Government to quantify the very real savings we will bring. This won't change the underlying competing ambitions -- to stall just one more legislative session and otherwise to push web-only or bust -- but having our fallback option on the table at the beginning increases the odds should process approach endgame. As we now see in Ohio, not only can this be done but all sides can even feel like they won when the dust finally settles.

Become a Fan of Legal Advertising Reform!
http://www.facebook.com/LegalAdReform

Helping the Postal Service Help Itself

2011-06-29T11:58:00.002-04:00

Volumes are being written about the fiscal state of affairs at the USPS these days. Sadly, much of it is oppositional commentary -- and what passes for reporting is increasingly incomplete or inaccurate. Many publishers are members of the Saturation Mailers Coalition (if you're not, and you mail, you should be!), where they receive the facts straight up -- along with critical analysis and a longstanding seat at the policy table.

Those who follow the US Postal Service closely understand that, in spite of cyclical and structural conditions, the USPS would actually be in the black if not for unique, burdensome mandates including pre-funding health benefits of yet-to-be-hired retirees. The casual observer of Postal affairs is hard pressed to find mention that this $5.5 billion annual obligation alone drives the revolving shortfall, or to read that the USPS is actually due somewhere between $50 billion and $75 billion for years of pension over-payments.

In so-called main stream media, even the successful ongoing efforts to cut costs and achieve operational efficiencies get short shrift -- like the $12 billion saved right-sizing its workforce the last few years or even the $3.8 billion in cuts from latest labor negotiations. Instead, the average citizen is exposed to Postal "news" in a simple, and generally false frame: Sinking ship bailing water with a teaspoon. Some of the harshest coverage has come from the Wall Street Journal, ironically with no disclosure that they oppose reforms to the below-cost priority delivery of their own publication (http://bit.ly/iJrYxh).

The latest cost-cutting measure, announced this week in a press release entitled "U.S. Postal Service Institutes Cash Conservation Plan -- Payments to FERS Suspended" (http://1.usa.gov/k00Sc4) is already getting the "grasping at straws" treatment. Coverage has universally depicted the anticipated $800 million current year savings (by not needlessly adding to the $7 billion account surplus) as a drop in the bucket, compared to the projected operating deficit. Missing again is the context: The unique pre-payment burdens and historical overpayments noted above -- and the fact that these and other operational fixes can only happen by Congressional action.

Most coverage of the latest Postal cost-cutting also missed another critical fact: There's legislation that would actually fix the immediate fiscal impediments. HR 1351 -- the Postal Service Pension Obligation Recalculation and Restoration Act of 2011 -- is endorsed by the Saturation Mailers Coalition and the broad, diverse consensus of Postal Stakeholders, including the Free Community Paper Industry. This important legislation will help the USPS help itself, allowing it to continue paving its self-sustaining path: http://bit.ly/mySCNR

The CPF President's Message: It was a terrific conference!

2011-05-17T13:14:00.002-04:00

Memo to the Community Papers of Florida (CPF) staff:
"I just want to say thank you for all you did last week to make our conference a great experience for all of our members!
"As always, you came through in a big way. Thanks so much for your time and dedication! You guys Rock!"

It was a terrific conference. The gang at the Association of Free Community Papers (AFCP) was great to work with. Together the two associations put on an extraordinary show and those who attended went home armed with new knowledge as well as memories of a great time.

There is an old saying that a picture is worth a thousand words. In this issue of the CPF newsletter you will find numerous conference photos worth a million words.

Congratulations to the recipient of the annual CPF Terry Hisken Telemarketing Excellence Award. Jennifer Ingram was surprised to receive an award that she help initiate. It was well deserved and we do appreciate all the work she has done for this association.

We also congratulate Stephen Clark. The son of CPF staff member Tiffany Clark was the recipient of the annual CPF Scholarship. He will receive $1,000 a year for up to five years to help him with his college expenses.

The Florida association members are used to the great Kentucky Derby wrap-up of our annual conferences. For many of the first-time attendees from AFCP, it was a conclusion to a conference that they will long remember. What an event and what a race!

We were overwhelmed by the ladies' participation in the Kentucky Derby hat contest. The contestants showed up in large numbers and the designs rivaled those that were shown at the Kentucky Derby on television. Congratulations are in order for Pam Slaven of Tower Publications in Gainesville. The judges voted her hat the "Loveliest" and she took the top prize of $300.

The weather was perfect for Friday night's Beach Party. The band, "Changes in Latitude" was outstanding. We also helped Mexico celebrate Cinco de Mayo on Thursday night, and the participation of those who attended was gratifying.

Dan Clark and Diana Ciotta fired us up during their keynote sessions. And once again, The Leadership Institute (TLI) provided the learning sessions that have become a tradition in the free paper industry.

Kevin Slimp provided over a half dozen outstanding graphic sessions for both publishers and graphic artists. The Saturation Mailers Coalition's Donna Hanbery updated publishers on postal news, while Tim Brennan and Nancy Chodak offered instruction in Co-op issues. Peter Lamb's "Red Finger / Green Finger" session was a hit, as were the Digital and Niche Panel sessions.

For those members that attended, thank you. For those that missed this year's conference, we hope to see you next year.

The costs of this conference were borne by both associations' classified networks. CPF dug into its rainy day fund to pay the tab.

With classified network funds declining, you can help by selling network ads. Updated information is available in the CPF office and in the members-only section of the CPF Web site. It's equally important that you run the ads each week. Results for the advertisers are the key to the future of this association.

Preserving the Power of Advertising

2011-05-17T12:05:00.002-04:00

The readers of this blog are mostly publishers and advertisers. Our audience already appreciates the importance of advertising, because that's what we do for a living. The facts and figures that follow are not meant to simply preach to the choir, but instead to get the choir ready to sing to an audience less attuned to our function in fueling commerce.

Advertising is an essential investment for businesses of all shapes and sizes -- from the family-owned merchant on Main Street to the maker of an internationally distributed product. Our Tax Code has long understood the need for advertising in business, enshrining it as a deductible expense. From time to time, however, as government looks for untapped piggybanks, scrutiny lands on advertising. Periodically at the federal level, and increasingly in cash-strapped states, schemes are hatched attempting to directly tax advertising.

On the flip side of that coin are plots to remove the tax deduction of this necessary business expense. And we are now in such a time, as the perfect storm of commingled debates on federal debt limits, recurring deficits, tax code reform and the next budget approach the horizon. Words used to frame the debate include "loopholes" and "corporate giveaways" -- casting a wide and indiscriminate net. Increasingly, the term "tax expenditure" is the device employed to shove all deductions into the same toxic box.

The debate is just getting started, and the powerful statistics that follow clearly show that removing advertising as a business expense deduction will kill jobs and crush our economy. The data come from a new study which underscores the power of advertising to stimulate job creation and economic growth. The bottom line: Advertising Powers 15% of Nation's Jobs and 20% of Total Economic Output.

Key findings show that advertising plays a major role in bolstering the nation's employment figures and economy, including:

• Ad expenditures account for $5.8 trillion of the $29.6 trillion in U.S. economic output (20%);

• Ad expenditures support 19.8 million of the nation's 133.4 million jobs (15%);

• Annually, U.S. businesses spend $279 billion in advertising;

• Every dollar of this ad investment generates nearly $20 of economic output; and

• Each million dollars of ad spending results in the creation of 69 American jobs.

The comprehensive study is called The Economic Impact of Advertising Expenditures in the United States. It assesses advertising's economic impact across 52 industries, plus government, in every state and Washington, D.C., as well as in each of the 435 U.S. congressional districts. It was commissioned by our peers at The Advertising Coalition, a group of leading trade associations, media and marketing companies, including ANA and the 4 A's.

And The National Ad Design Contest Winners Are...

2011-05-17T11:52:00.001-04:00

PaperChain is excited to share the five most-outstanding entries -- selected from a total of 188 outstanding entries from graphic designers at free community papers across the country. Awards for PaperChain's National Ad Design Contest were presented at a ceremony this past weekend at the joint Conference of the Association of Free Community Papers and Community Papers of Florida. Each artist received $250 and earned an additional $100 for their publication.

This special competition was put together to develop ads promoting the free paper industry and was open to all PaperChain affiliated free community papers. The winning ads are now a resource for our publications to use -- as house ads, or sales flyers or however you choose to promote the VALUE OF FREE PAPERS. We encourage you to download and begin using these award-winning resources today: http://paperchainnetwork.net/addesigncontest.html

Because of the abundance of highly creative ad designs -- nearly 200 in all -- the judges had a difficult time narrowing this category down to the final five. The winning designers in alphabetical order are:

Catrina Cacace
PennySaver
Yorktown Heights, NY

Headline - "Everyone"

LINK: http://paperchainnetwork.net/images/CCPS4.pdf

The Judges Say: "Eye catching graphic plays well with the font selection and the message. Simple presentation creates impact."

Colleen Kennedy
Warsaw Penny Saver
Warsaw, NY

Headline - "In Print We Trust"

LINK: http://paperchainnetwork.net/images/CKWPS2.pdf

The Judges Say: "Patriotic look plays well with the message. Font selections create a bond with graphic to build emotion in the reader."

Tracy Sake
Csi Media, LLC
Delavan, WI

Headline - "Free Papers - In Your Home Every Week"

LINK: http://paperchainnetwork.net/images/TSCSI1.pdf

The Judges Say: "Straight forward and right to the point makes this an impactful ad design. Very clean lines and attractive photo."

Sara Hart Sanders
Oyster Pointer
Newport News, VA

Headline - "If You're Looking At This Space, So Are your Clients"

LINK: http://paperchainnetwork.net/images/SHSOP.pdf

The Judges Say: "Entertaining graphic is effective in grabbing your attention but the copy delivers a knockout punch for the overall message."

Cindy Seaver
Community Shopper’s Guide
Otsego, MI

Headline - "Because Sometimes The World Is...Right Where You Live"

LINK: http://paperchainnetwork.net/images/CSCSG.pdf

The Judges Say: "Map graphic is attention getting but also relates well with the local content message."

Potential Partners in Community Engagement

2011-03-22T15:47:00.004-04:00

Every free community paper publisher I've met has stories about their support for hometown groups. Volunteer service, donations of cash and pulp and ink to projects as diverse as their communities. These partnerships build a better place and reinforce our role as local leaders. They generally fall in the category of charity, not business -- but what about opportunities serve both?

When I entered the contentious policy debate surrounding "Saving News" and the "Future of Media," I came across some very interesting examples of this in community media. Local partnerships where publishers are getting story leads and new advertiser requests, while expanding audience and fostering community dialogue. This potentially promising area of community engagement is happening through partnerships with our peers in local, nonproﬁt community media including Low Power FM Radio and Public Access Television.

In Philadelphia, University City Review has teamed up with LPFM Community Radio Station 88.1 WPEB FM to produce the UC Review Community News Hour. The program is hosted by Editor and Publisher, Bob Christian and Staff Reporter, Nicole Contosta. Each week they provide neighborhood news, a calendar of events, as well as newsmaker interviews with many of the interesting people in their West Philadelphia community. In our Nation’s Capitol, Washington Informer Publisher, Denise Rolark Barnes hosts area leaders and newsmakers for in-depth discussions of the most pressing issues in her community on her program, Washington Informer News. Each week, viewpoint and perspective on politics, social issues, public and community affairs can be seen on DCTV, Comcast Channels 95 and 96, RCN 10 and 11, and on Verizon.

Now is the perfect time to explore whether there might be a good fit for your paper. Community media centers, which create and transmit PEG programming, have dwindling resources and will welcome new opportunities to team up. At the same time, LPFM stations are set to explode across the landscape, with many as 2,000 new noncommercial stations expected nationally by 2013. While some currently dot the rural landscape, with a modest transmission range of 10 to 15 miles, new licenses will be granted in cities and suburbs with a range of a few neighborhoods. A result of the Local Community Radio Act, which reduces the amount of bandwidth allowed between existing FM stations, these volunteer broadcasters will be in the community interest business and not the advertising business.

No formal census has been taken within our industry on for-proﬁt/nonproﬁt media partnerships like these case studies with LPFM and PEG, but their success should be explored and any similar stories shared. More so, considering current economics and the recent passage of the Local Community Radio Act. For now you can find a low power, non-profit station in your area here: http://www.fcc.gov/mb/audio/fmq.html by searching for LPFM under "Service type" and interactive maps are coming in the near future.

Testimonials 2.0 - A Case Study in Success with Free Papers

2011-02-17T14:26:00.001-05:00

Testimonials 2.0 - A Case Study in Success

Here's some good news from one of our publishing peers. It serves as an excellent example of both self promotion and the enduring power of print. The short video also illustrates the simplicity of proactively harnessing the power of social media to effectively tell the story of the power of print.

George Moses is a member of Community Papers of Michigan, and he sent the link to his YouTube clip (below) to Executive Director, Jack Guza. Jack, in turn, shared this good news case study with our industry blog here at PaperChain. "This is another excellent way to tout the value of print," Jack says. "George is proud of the results his magazine produces and is happy to share this with you. This video will help promote print as a strong and viable medium for realtors in your markets as well."

This video features several of George’s real estate advertisers who are extremely happy with the response they have received after advertising in George’s monthly publication, the Marketeer! The Marketeer is mailed to over 46,000 homes in Livingston County.

Video testimonials such as this can now be created with little time or expense. When keeping production simple and real, the balance of the efforts can be focused on finding your advertisers with the most compelling stories to tell. These powerful videos can posted on YouTube and your website, and then actively disseminated across social networks like facebook, twitter and Linkedin. This is just another great way to share your success stories to a larger audience.

Positive comments from satisfied customers need to be shouted from the rooftops!

Thanks for sharing and well done George!

Click on this link:

http://bit.ly/emWbDG

http://www.youtube.com/watch?v=z6I3TkGAixo

Community Paper Veterans Reclaim Philly Weeklies

2011-01-26T12:24:00.001-05:00

Several storied titles, including the Northeast Times, The Star newspapers and My Community Trend, are now back out from under the shadows of the big city dailies. In total, 55 community publications, many of which were packaged into the turbulent ownership custody of The Inquirer and the Daily News, are now owned and operated by successful veterans of community paper publishing.

Broad Street Media L.L.C., a new company whose investors include Clifford and Stuart Richner of Richner Communications Inc., along with publishing executive Darwin Oordt, will bring new energy to the group of hometown weeklies had been run as the division, Broad Street Publications. According to a spokesman for the most recent owners, Philadelphia Media Network, operating the community papers whose combined circulation totals over 670,000, "was just not core to our business and we were not succeeding at running that enterprise profitably."

Broad Street Media CEO, Darwin Oordt, plans to change that and has reason to be optimistic with a record of success dating back to 1972. "Philadelphia is a great city and a great market," says Oordt. "Philly has been known for its outstanding newspapers since Benjamin Franklin published the Pennsylvania Gazette here nearly 300 years ago. We intend to continue in that tradition, while bringing these papers into the 21st Century, and further developing a strategic partnership with the Philadelphia Media Network."

The new owners bring with them a wealth of experience in the suburban and community publishing industry. The Richners' principal business is Richner Communications, which publishes 28 community newspapers and shoppers in Long Island, NY. Oordt, an industry veteran who recently served as president of the Maryland Pennysaver, is currently chief executive officer of NJ Media Group, LLC, publisher of the New Jersey Marketeer, a group of shoppers in northern New Jersey also owned by Oordt and the Richners. This is a homecoming of sorts for Oordt who at one time served as chief executive officer of Broad Street Publishing, and who brings with him extensive knowledge of the publications and the greater Philadelphia market.

PaperChain announces Ad Design Contest

2011-01-10T08:00:00.001-05:00

PaperChain is a national organization whose goal is to help their members to promote the Free Paper industry to local businesses and advertising agencies. Because we know the graphic and design talent within our own core of publications we would like to encourage our members' design staff to participate in our National Design Contest. The winning ads will become a resource for our publications to use as house ads and sales flyers to use within your publications to promote the VALUE OF FREE PAPERS.

We will choose 5 winners who will each receive $250 for the artist and $100 for the publication. Winners will receive national recognition for winning, plus, they will be supporting our industry! Dick Colvin shared, "Once we have all the ads compiled we will make them available to you for your own promotional purposes."

We look forward to your participation and we greatly appreciate your support!
Dick Colvin
Chair, PaperChain Campaign Committee
For more details contact: info@paperchain.com

Free Community Papers Seek Role In National Financial Literacy Campaign

2011-01-04T18:18:00.003-05:00

Washington, D.C - When the federal government quietly announced that it is gearing up to promote financial literacy in a significant way, the free community paper industry let them know that our publishers would be a perfect fit for their plans. Years before the economic downturn, Congress created an obscure federal commission tasked with promoting good personal financial hygiene. That agency, the Financial Literacy and Education Commission, is itself comprised of representatives of twenty-two prominent federal entities. Behind the bureaucratic scenes, they forged and solicited public feedback on a Draft National Strategy for Financial Literacy.

In response, PaperChain on behalf of its Member Associations and the united Free Community Paper Industry, filed formal Comments to the Financial Literacy and Education Commission, and its lead agency the Department of the Treasury, endorsing key components of the Draft National Strategy for Financial Literacy while simultaneously demonstrating concrete ways our industry could advance this worthy cause. Of particular interest to our hometown publishers and the diverse communities they serve across the land is the Plan's call to create a National Media Campaign.

Weighing in at this stage of the game could pay dividends, as only 69 unique comments were filed in response to the Federal Register Notice. And of those, less than a dozen came from interested trade associations. By any measure, this raises the profile of PaperChain's recommendations as well as the Free Community Paper Industry itself, before both the Commission and its nearly two dozen member agencies that span federal government. It's worth noting that many of the Financial Literacy and Education Commission members have their own awareness campaigns and media budgets, and include such prominent players as the Departments of Agriculture, Defense and Education as well as the Small Business Administration.

While the free community paper industry comments were specific to the FLEC Draft Plan, they offered a blueprint for successful national media campaigns for any federal entity:

"PaperChain champions the Vision, Mission and Goals detailed in the working Draft of the National Strategy for Financial Literacy. We take keen interest in the first explicit Goal, 'Increase Awareness of and Access to Financial Education,' as well as the multiple mentions of collaboration and partnerships from the national down to the most local, community-based level. We are confident that our industry can deliver critical and unique capabilities to specific objectives set forth in 'Goal 1.' At the same time, PaperChain also welcomes the opportunity to serve as a key partner across action areas, and as bridge-builder across macro and micro-geographic divides."

"PaperChain strongly agrees that a national media campaign will be vital to the National Strategy. A multitude of options exist across traditional and emerging platforms, and we envision the Commission thoughtfully adopting a strategic blend of so-called old and new media in its ultimate campaign. All of the best efforts, from identifying at-risk groups to developing ideal curricula, simply cannot achieve full potential if the intended audience is not reached. The Commission must carefully evaluate the possibilities presented by 'innovative technologies to reach people,' but also maintain constant focus on the most basic need to 'reach people where they are.' At the end of the day, people come home, and they can still be found most reliably at their residence."

Read PaperChain Comments here: http://scr.bi/hhHZvi

More Good News: Latest Audits Show Continued Growth for Free Community Papers!

2010-11-05T13:10:00.003-04:00

by Jim Haigh, Government Relations Consultant of AFCP and MACPA

According to the latest analysis by Circulation Verification Council, the combined circulation of free community newspapers grew 1.41% year over year. The independent, third-party reporting audit company's early data also shows an impressive yearly gain of 2.15% for free magazines, while shoppers remained stable, down less than a quarter of a percent between the second and third quarters.

The latest round of audited circulation data remain consistent with prior reports of solid, stable performance in hometown communities (http://bit.ly/24zbKH). "These are outstanding results," stated Brian Gay, Chairman of PaperChain and Executive Director of Midwest Free Community Papers, adding "all the more so in this economic environment." Mr. Gay also drew attention to the fact that the audit results, current and historic, only tell the story of the community papers' print products. "These are honest, straightforward counts of hometown papers on the kitchen table," noted Gay, "not double or triple counting of the same person viewing a publication across platforms and gadgets. Our digital readership is exploding, but we're not selling the same reader three times over to our advertisers."

The Chair of PaperChain's Campaign Committee, Dick Colvin, Executive Director of Texas Community Newspaper Association, touted the power of the latest circulation gains. "Our industry has a compelling story to tell advertisers, a combined audited circulation over 65 million. Local advertisers have understood the power of audited free circulation for more than a generation, that's results based appreciation. More recently, major accounts have begun to see the light," Colvin said.

But Mr. Colvin also sought to proactively address any confusion over standards and metrics. "Just as national advertisers and agencies have finally gotten past the 'people only read what they pay for' myth and developed an understanding of free circulation backed by rigorous bona fides, they might get confounded by the loosened rules going into effect for other print media," he said. "I don't think the majority still can pass the last test on the electronic, bundling and one penny rules from April 2009." (take ABC's Quiz here: http://bit.ly/7HuVeV)

Newspapers Continue to Attract Consumers with Buying Power

2010-10-25T22:30:00.000-04:00

According to the latest research by Scarsborough Research, 71% of adults read a newspaper in print or online within the last week. Beyond the size of readership, newspapers continue to deliver an educated demographic with 80 percent of adults in households earning $100,000 or more reading a newspaper in print or online each week.

The research statistics continue to impress, reinforcing what we always knew - that newspapers remain a trusted source for households coast to coast. Astonishingly powerful numbers resulting from a one week evaluation period:

The latest data from Scarborough Research indicates that newspapers continue to attract highly educated consumers who are ready to shop and spend. In an average week:
85 percent of adults who have done post-graduate work or who have advanced degrees read a print newspaper or visited a newspaper website.
81 percent of women in a management or professional position with a household income of $100,000 a year or more read a newspaper in print or online; 73 percent read the print product
Full-time working women who shop, read newspapers in large numbers. A high percentage of those who bought at the following stores in the last 30 days read a newspaper in print or online last week: JC Penney (75 percent); Lord & Taylor (87 percent); Macy’s (77 percent); Nieman Marcus (76 percent); Nordstrom (78 percent); Kohl’s (76 percent); Target (75 percent); TJ Maxx (76 percent); Wal-Mart (74 percent)
76 percent of adults who spent more than $500 on fine jewelry in the last year read a newspaper in print or online; 80 percent of adults who spent $500 or more on business clothing read a newspaper in print or online, the figure is 77 percent for those who spent more than $500 on women’s shoes

To read the entire report, please visit NAA.org

Americans Spending More Time Following the News

2010-10-07T10:30:00.000-04:00

Pew Research Center conducted a study on the amount of time Americans spend in following the news and where they obtain their news. Newspaper remains strong, however there have been shifts for readers of all ages to rely on their trusted newspaper in print as well as online.

As reported in the study by Pew Research, "...online newspaper readership continues to grow and is offsetting some of the overall decline in readership. This year, 17% of Americans say they read something on a newspaper's website yesterday, up from 13% in 2008 and 9% in 2006."

For more information on the study, please visit PewResearch.org.

Editor And Publisher Reports Valuations Are Up for Weekly Newspapers

2010-10-07T10:09:00.002-04:00

Are Weekly Newspaper Valuations on the Rise?
By: Mark Fitzgerald

For the first time in three years, the valuations for weekly newspapers are beginning to rise, says the newspaper brokerage firm W.B. Grimes & Co. Recently closed transactions have had multiples to cash flow of between five time to seven times cash flow “with several deals completed at the higher end,” Grimes says in its current newsletter.

“With revenues (and in many cases cash flow) increasing at most newspapers versus their 2009 lows, most buyers are beginning to consider the newspaper's performance over a multi-year period as opposed to just the trailing twelve months,” the Grimes newletter says. “Although full credit for 2007 and prior performance is rightfully not being granted, we are finding buyers (and their banks) more comfortable looking forward twelve months and making conservative growth projections. The net result, is some credit for past performance.”

Grimes says more buyers appear to be re-entering the market, “although it is still puzzling why most of the major groups remain on the sidelines shunning the smaller strategic acquisitions that made so much sense (and still do) for the past 20 years.”

Another broker with a speciality in community newspapers does not see the market quite so optimitically. John Cribb, managing director of Cribb, Greene & Associates, said he believes the valuations for weeklies will remain in the 4 time to 8 times area, with most deals in the 5 to 6 times EBITDA. “The number of deals may rise if we can get banks to loan money,” Cribb said.

This article is currently featured on EditorandPublisher.com, "America's Oldest Journal Covering the Newspaper Industry".

Labor Day: Community Papers Pay Homage to The American Work Force

2010-09-03T16:58:00.001-04:00

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City. The holiday was a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

Through the years, the nation has given increasing emphasis on Labor Day organizing parades, fireworks displays and public celebrations. 10,000 workers marched in the first Labor Day on September 5, 1882 amidst horse drawn wagons and the country's first electric street lights. Life and times were quite different back then, but one part remains the same today, community papers. They captured the first Labor Day 128 years ago and have continued to provide news coverage and pay homage to the country's work force of today.

Community papers are an American tradition. We wish you all a very happy (and relaxing) Labor Day!

To find a community paper near you, please visit http://www.paperchain.com/.

Advertising Throughout New England Has Never Been Sweeter

2010-08-10T17:43:00.002-04:00

CPNE Community Papers of New England encompasses 130 member publications throughout New England to provide unparalleled advertising services that reach the masses.

Target by state or the entire region: Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Islande. CPNE's incredible Classifieds Special makes it possible for you to reach 1,400,000 households for as low as $170!

Jump start your season. Rev up your year with unbeatable advertising within the Community Papers of New England.

Call Toll Free: 877-423-6399
Email: bne@cpne.biz
Visit: http://www.cpne.biz/

By City. By State. By Region. Nationwide.
Visit PaperChain.com/Advertising to learn more about national and regional programs.

If You've Said It Once. You've Said It A Million Times

2010-07-21T11:06:00.006-04:00

The Wisconsin Community Papers Association is currently featuring the campaign:

If You've Said It Once, You've Said It A Million Times (or Two Million in their case). This is a brilliant statement on the power of advertising in community papers. We couldn't have said it better ourselves. The ad speaks of unbeatable ad packages for classified, display and online advertising that exist within WCP and the community paper associations throughout North America.

Be sure to visit PaperChain.com to explore these incredibly low priced and targeted advertising programs.

Imagine for just $199 you can reach 2,000,000 households.
$699 = 10,000,000 households.

To place your advertising is simple...
Call: 931.922.0484
Email: info@paperchain.com

IFPA's Revenue Summit July 31st in Minneapolis

2010-07-21T10:38:00.003-04:00

The first-ever REVENUE SUMMIT of the IFPA has been well received. If you haven't already reserved your space, now is the time! This summit promises success-driven ideas to strengthen your publishing enterprise and be the most valuable asset to your advertisers.

Learn New Revenue Ideas For Your Company
IFPA presents a unique new opportunity for you to share and receive new revenue producing ideas!

Our first ever... REVENUE SUMMIT will be held on Saturday, July 31 in Minneapolis. It is designed for a Sales Manager & Publisher together with a Top Sales Professionals from each participating company to come and share sales & revenue ideas.

Join the leaders in the publishing industry. Learn more about the first annual Revenue Summit organized by the IFPA (Independent Free Papers of America) by visiting http://www.ifpa.com/

Mother & Son Reunite From A Classified Ad

2010-06-27T14:48:00.006-04:00

As seen in the news this week, a mother and her long lost son have reconnected after a lifetime apart. Thanks to a classified ad she placed in the newspaper, Todd Smith found his birth mother after he was given up for adoption.

On April 19, 1967, Patti Langdon was forced by her strict father to give up her newborn son when she was 22 years old and unwed. Ever since she has been haunted by thoughts of her only son. "Every April 19, I cry," she stated. "Every Mother's Day, I disappear for the day."

For the past 43 years, she searched for her son by placing a "Happy Birthday" ad in the classifieds section of the local newspaper on April 19th each year. The message was always the same which read as, "Happy Birthday Baby Boy Langdon. I've Always Loved You. Your Birth Mom, Patti Langdon." This year the message changed to include her son's name after she learned it from the adoption agency.

After decades awaiting a response, she finally received one on Monday when her birth son, Todd Smith, appeared at her front door. Smith had come across Langdon's ad by accident, when curiosity led him to do a computer search on how many babies were born at Tacoma General Hospital on his birthday. Of the 75,000 search results, he said, the first was Langdon's 2-month-old classified ad, wishing him a happy 43rd birthday.

Truly a wonderful result from a simple classified ad.

Click here to view the news interview on ABC:
http://abcnews.go.com/US/video/classified-ad-leads-to-mom-son-reunion-11004004

Community Papers of Florida Elect New President

2010-06-17T14:29:00.005-04:00

PaperChain proudly announces the election of Charlie Delatorre as president of the Community Papers of Florida (CPF). Delatorre is also the president and publisher of Tower Publications in Gainesville.

A longtime board member, he has served CPF for a number of years. His company produces award-winning publications in the Gainesville area, and has been instrumental in providing network classified revenue for many of the free paper associations.

Justo Rey, the president of Forum Publishing Group based in Deerfield Beach, was named vice president. Jack Glarrow, president of the Breeze Newspapers in Southwest Florida, will serve as secretary. Vincent Grassia, group publisher of the Journal Community Publishing Group in Florida, was re-elected treasurer.

Charlie Delatorre, (right) is featured in the photo with Jim Kendall, CPF's Past President.

CPNE's May 2010 Conference a Success

2010-06-02T11:58:00.004-04:00

On May 22nd & 23rd, the Community Newspaper Association of New England hosted the Annual Spring Conference & Trade Show in downtown Providence, Rhode Island.

The highly anticipated conference featured nationally known speakers including Neil DeLuca on Social Media Buzz and Tim Bingaman, President/CEO of CVC (Circulation Verification Council), along with respected industry veterans, Denise Gibson, Ian Murren, Douglas Fry and Tim Smith.

IFPA Announces The 2010 Revenue Summit

2010-06-02T11:43:00.001-04:00

OPEN THE DOOR...To NEW Ideas!

IFPA presents a unique new opportunity for you to share and receive new revenue producing ideas!
Our first ever...REVENUE SUMMIT will be held on Saturday, July 31 in Minneapolis. It is designed for a SALES MANAGER/PUBLISHER together with a TOP SALES PROFESSIONAL from each participating company to come and share sales & revenue ideas. Click "IFPA" for more information.

Association of Free Community Papers Announces 2010 Winners

2010-06-02T11:39:00.002-04:00

AFCP hosts a yearly advertising, editorial and marketing awards contest to recognize the “Best of the Best” of our industry’s best use of creative and technical skill. Congratulations.

Click below to check out the winners!

http://www.afcp.org/downloads/AFCPAwardWinnersweb.pdf

Steve Jobs Speaks On Newspapers at D8 Conference

2010-06-02T11:33:00.001-04:00

Steve Jobs, visionary and founder behind Apple, spoke at the Wall Street Journal's All Things Digital Conference last week. His remarks emphasized his interest in the proliferation of revenue-generating avenues and increased smart-device applications for the newspaper industry.

"I don't want to see us descend into a nation of bloggers," Mr. Jobs said during an on-stage interview yesterday. "I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for."

With the recent unveiling of the i-Pad, the next generation of apps are emerging that provide digital editions of dailies and weekly community newspapers.

Confidence In Newspaper Advertising

2010-05-14T12:26:00.003-04:00

As stated in the former blog, the results of our current U.S. Census have uncovered that fifty-eight of adults in the U.S. read a daily newspaper. Sixty-eight percent read their Community Paper or the daily paper's Sunday edition. Newspaper readers spend and average of 45 minutes to 1 hour per day reading at least one paper.

Still true today, newspapers get the biggest share of advertising revenue in this country. Almost 22% of all ad dollars go to newspapers and over 85% of that money is spent by local advertisers.

The media landscape has changed and businesses are charged with the increasing complexity of how to plan their media. With over 1,600 daily newspapers and over 7,000 weekly newspapers; its clear that newspapers have remained a viable and reliable source to reach their target consumers.

Now's the time to explore your most cost effective advertising options in print media. Visit www.PaperChain.com/advertising to reach over 1,000,000 households for as little as $170!

Print Readership is Highest Among Baby Boomers

2010-04-27T13:09:00.003-04:00

According to a NAS report published in March 2010, time spent on print media (community & daily papers, magazines & books) is highest among older Baby Boomers who are spending an average of 100 minutes per day reading their favorite print media. The study also reported that the younger Boomer segment (ages 45-54 years) spends an average of 30 minutes per day.

In addition to national papers, the research stated that 58% read their local daily papers regularly, and 68% read their local community papers regularly.

The Baby Boomer generation consists of individuals born between 1946 and 1966. According to the United States 2010 Census, there are an estimated 78 million Boomers with 91% reporting middle to affluent income. Since Boomers have a reputation of affluence, the report of newspaper readership is great news to the Community Paper industry. Overall, Baby Boomers have been less affected by the recession in comparison with the younger generations, controlling $7 trillion of the nation’s household wealth .

Now's the time to research your options and effectively advertise your business. Visit www.PaperChain.com/advertising for exceptional programs and opporutnities.

Publishers Across the Country Meet in Tuscon, Arizona for the AFCP Annual Conference

2010-04-20T11:22:00.001-04:00

The wait is finally over for the highly-anticipated AFCP Conference, welcoming publishers throughout the United States. After the recent economic challenges, the newspaper industry has begun to level out with reports of growth in various sectors. As reported last week by Editor & Publisher, newspaper readership per copy is up, providing increased value to their advertisers.

The AFCP Conference has an impressive line up of speakers and special guests. The new AFCP President, Scott Patterson and Executive Director, Loren Colburn will be recognized in their new positions within the organization.

Additionally, the conference welcomes, Dan Clark, author of the "Chicken Soup" best selling book series, as one of the keynote speakers. This year's conference promises powerful advancement sessions for the industry for technology, sales, management, marketing and trends.

PaperChain & All National March of Dimes Supporters Honored in USA Today

2010-04-20T11:06:00.001-04:00

In the the April 22nd edition of USA Today, PaperChain and other national sponsors will be recognized for their contributions to the March of Dimes.

PaperChain, an association of over 2,000 free community newspapers nationwide, has been a media partner in March for Babies and March of Dimes Prematurity Awareness Month for the past 7 years. Member newspapers have contributed millions of dollars in advertising space for these critical March of Dimes campaigns, and newspaper staff have joined volunteer committees in chapters across the country.

To take part in a walk in your community or to support the March of Dimes, please visit www.MarchofDimes.com.

The Power of One Community at a Time: PaperChain Provides Nationwide Support to the March of Dimes

2010-04-06T15:08:00.007-04:00

Over the past few years, countless publishers within PaperChain have offered overwhelming support in the fight against birth defects. Coast to coast, local community papers and associations have provided valuable space for public service announcements to promote the great work of the March of Dimes and continued need for funding.

As spring arrives, walks will be held across the country to raise important dollars for research, community endeavors and many other March of Dimes support programs. We encourage others to support the March of Dimes by participating in a local walk within your community or donate online at http://www.marchofdimes.com/

Their mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. They carry out this mission through research, community services, education and advocacy to save babies' lives. March of Dimes researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight.

AFCP 2010 Conference April 22 - 24 in Tucson, Arizona

2010-03-19T15:31:00.004-04:00

The industry's much anticipated conference is almost here and, while hundreds have already made reservations, there's still time for your organization to register.

RETREAT FROM THE ORDINARY. AFCP is proud to bring you to The Westin La Paloma in beautiful Tucson, Arizona. With all the surrounding amenities, this will be one of the best conferences yet!

Prepare to Learn. Grow. Succeed.

Conference Highlights Include...
Dan Clark's "Chicken Soup" for the Free Paper Industry
Clark is an internationally recognized speaker, New York Times best selling author and CEO of Clark Success Systems, a multi-million dollar management, consulting, publishing and entertainment corporation. As a primary contributing author to the "Chicken Soup for the Soul" series and author of 20 of his own books, including the highly acclaimed business leadership book, "Forgotten Fundamentals," (along with many more accomplishments), it's no surprise that in 2005 Dan was inducted into the National Speakers Hall of Fame. This is a presentation you do not want to miss!

There are many new courses added to this year's "Leadership Institute" portion of the conference.

Plus a wide range of sessions covering: Advanced Technology, Web-Based Initiatives, Public Speaking, Selling Success Tips, Effective Advertising Campaigns, Networking and more.

Register for golf, tennis or plan your breakaway poolside or at the Westin La Paloma spa.

For the conference brochure or to register visit: www.afcp.org
View the Westin La Paloma video: http://www.livebrochure.net/westinlapaloma

SAPA & IFPA Announce Joint Conference in September 2010 - "Rhythm In The Music City"

2010-03-19T13:58:00.004-04:00

Plan now on attending the joint 2010 conference with IFPA in rockin' Nashville, Tennessee at the Hilton Hotel Downtown. Partake in valuable seminars, open forums, a vendor showcase, Awards banquet, design contests, luxurious settings, and plenty of entertainment.

Seminar topics include: sales, motivation, classified ad program development, ad layout & design, and how to compete with broadcast media. For more information and to register, please visit http://www.sapatoday.com/events.html

PaperChain Campaign Earns Advertising Federation's Silver ADDY Award

2010-03-11T06:59:00.012-05:00

Debuting in the email of agency's, media buyers and planners nationwide this past fall, PaperChain's "Go Red. Get Energized" interactive e-campaign creatively communicated the strengths of community papers everywhere.

The energy drink concept was part of an advanced Personal URL email campaign inviting media buyers to participate in a brief survey to gain valuable insights into America's personal medium. Community papers are more connected to their readers than any other form of media, having a similar foundation to today's 'ever-so-popular' social media. By reporting on local sports, city government, community businesses and the people you know, community papers offer content that's truly relevant to their readers. Known to be one of the few advertising mediums that's priced well, the energy drink campaign showed how community papers can give a boost to your business' bottom line.

Check out PaperChain's newest collaborative advertising program - "One Call Advertising" to place advertising in thousands to millions of households at unbeatable prices! www.paperchain.com/advertising.

See how you can advertise in 100's of community papers for just $199!

Association of Free Community Papers (AFCP) Appoints New Executive Director

2010-02-15T14:11:00.004-05:00

Loren Colburn, publisher of the Scotsman Press, has been appointed executive director of the Association of Free Community Papers (AFCP). The selection was made after a three-month process and announced during the association's winter board meeting. Colburn has served as president of the AFCP and is currently its secretary-treasurer.

"We are very excited to have Loren Colburn in this key leadership position," Orestes Baez, current president of the AFCP, said in a statement. "Loren is the consummate professional and has the skill set and leadership strength to bring this organization through this most difficult chapter and up into new heights and direction."
During his presentation, Colburn emphasized several key advertising initiatives such as adding a banner ad network and display ad network. "Among the many priorities expressed by the board over the past few years, focusing on expanding the revenue opportunities that helps AFCP provide more member benefits is a critical success factor for us going forward," Colburn said.

Colburn succeeds Craig McMullin, who lost his life last year in an accident.

For more information please visit: http://www.afcp.org/.

The Year 2010. A Look Ahead.

2010-01-25T12:34:00.007-05:00

PaperChain, the nation's largest collaboration of local publishers, proudly announces the 2010 board of directors.

Chairman: Brian Gay

Vice Chairman: Greg Birkett

Treasurer: Alyse Mitten

Secretary: John Draper

Committe Chairs:

Trade Shows: Gary Rudy
Marketing: Dan Buendo
Public Service: Janelle Anderson
Database: Douglas Fry

Special thanks to our past Chairman and board members for their contributions to the growth of the community paper industry.

The Visionaries. The Movers. The Shakers. A Look At Past Leaders of The Community Paper Industry

2010-01-25T12:22:00.003-05:00

2009 was a monumental year in the community paper industry as publishers across the country weathered the economical storm to cement the free publishing industry's role in the society of today and tomorrow.

There are many publishers and executives to honor and remember of 2009. We have selected a few to profile from Ink magazine.

Craig McMullin: AFCP's Executive Director for over ten years, McMullin was known for his passion and forward thinking strategy. He unexpectedly passed away in August 2009 leaving behind a legacy in the industry. His most notable professional accomplishments included the growth of AFCP's membership circulation from 10 million to over 30 million. In addition, as a result NANI (National Advertising Network, Inc.) revenues grew from $600,000 to near $4 million.

Bart Loiacono: Publisher of Nitelife, the number one entertainment and leisure guide in the West Suburbs of Chicago. Loiacono was a member of the AFCP board and many free paper associations. He lost his battle to cancer in November 2009.

Charles Papy, Jr.: The Community Papers of Florida lost a longtime friend when attorney, Charles Papy, Jr., passed away in January. As the CPF attorney for over 20 years he was successful in passing tax laws that benefited the member publications in various regions.

Arline Hawken: One of the industry's visionaries and veterans, Hawken dedicated a lifetime to the community paper industry. From her roots in publishing a shopper in Michigan, she later moved to Stuart, Florida where she and her husband published Flashes Shopping Guide for 56 years and contributed to the establishment of CPF.

Charles Mouser: An icon in the free paper industry, Mouser had his finger firmly on the pulse of our profession. As a highly respected speaker at conferences throughout the country he spent his final years publishing the Mouser Report Email to keep publishing professionals current on the industry. He passed away in February.

Please join us in remembering each individual and the important impact they have made on our profession.

PaperChain Launches One Call State & National Advertising Resource

2010-01-01T10:32:00.000-05:00

As the nation’s largest collaboration of newspaper associations and publishers, PaperChain.com introduces a new online source for One Call Advertising.

Extraordinary Opportunity...
Visit PaperChain.com to connect with

your One Call Advertising sources.

Target a region, state or all of North America.

Place your ads in one or in hundreds of community papers at unbeatable prices.

One Call.
One Email.
One Great Price!

(For as little as $175, you can place a classified ad in over 100 publications with a single call!)

For targeted advertising that works,visit http://www.paperchain.com/ 's One Call Advertising page today.

Enter AFCP's 2010 Annual Awards Contest! Download the Entry Form Today!

2009-12-30T06:31:00.000-05:00

Each year, the "Best of the Best" compete in this prestigious national contest.

Reward Your Advertisers.

Reward Your Staff.

Publishers are invited to enter AFCP's 2010 Annual Awards contest and showcase your best work!

Each year, the Best of the Best compete in this prestigious national contest. Some of our best work is done by AFCP's smallest members. So, complete your entries and send them to the AFCP office by January 22, 2010. You may just head home with an armload of plaques.

Design an Ad Contest
Designers show your talents for a chance to earn cash prizes. $500 to the top winner; $300 for second prize and $100 for third prize. Check out the "Design an Ad Contest" in category 41 in this year's contest.

Participation for all AFCP members is FREE!

For this year's awards contest entry form
simply click here!

Study: U.S. readership of newspapers tops 170M

2009-12-02T06:19:00.001-05:00

Almost 75 percent of U.S. adults, or nearly 171 million people, read a paper in the past week, according to the latest Integrated Newspaper Audience finding from Scarborough Research.

The report examined print and online readership and was conducted as part of the Scarborough USA+ Study, which captures media patterns and other consumer behaviors across the country.

Scarborough said the data indicates that newspapers are still read in print or online by a critical mass of U.S. adults on a daily and weekly basis.

"While our data does show that print newspaper readership is slowly declining, it also illustrates that reports about the pending death of the newspaper industry are not supported by audience data," said Gary Meo, Scarborough's senior vice president of print and digital media services. "Given the fragmentation of media choices, printed newspapers are holding onto their audiences relatively well and this is refreshing news."

The analysis of Scarborough audience data not only indicated that newspapers are being read by a majority of adults in print and online, but also that these integrated newspaper audiences continue to attract educated, affluent readers. In an average week:

•79 percent of adults employed in white collar positions read a newspaper in print or online.

•82 percent of adults with household incomes of $100,000 or more read a printed newspaper in print or online.

•84 percent of adults who are college graduates or who have advanced degrees read a printed newspaper in print or online.

Article published by News&Tech: The premier resource for insight, analysis and technology integration in newspaper, digital and hybrid production. www.NewsAndTech.com.

AFCP April 2010 Conference - Treasures in Tuscson

2009-12-02T05:56:00.000-05:00

Set within the beautiful Westin, La Paloma Resort in Tucson, Arizona, the 2010 AFCP Conference promises an impressive schedule of educational seminars, presentations, explorations into publishing and new technology and insightful sessions.

Plus a tradition of great social networking amongst the most reputable community paper publishers in the country!

Mark your calendars for the annual AFCP Conference: April 22nd - 24th, 2010. Register early at www.afcp.org

PaperChain Publishers Proudly Support the March of Dimes

2009-11-24T06:09:00.000-05:00

November is Prematurity Awareness Month for the March of Dimes, an organization that has long been supported by the thousands of member publishers of PaperChain. It is during the holiday season when children are at the forefront of our minds further fueling PaperChain's commitment as community publishers to support the needs of parents, children and families.

March of Dimes is the leading organization for pregnancy and baby health and its mission is to improve the health of all babies by preventing birth defects, premature birth and infant mortality. Over the years, the PaperChain committee has adopted the March of Dimes as its favored charitable organization. To date, millions of dollars in advertising space has been provided to the March of Dimes to further their message, increase awareness and generate support.

A longstanding tradition in the home, everyone reads their local community paperfor local news, advertisement, business announcements and promotions. The PaperChain publishers hope that by reaching out to our communities with this powerful public service announcement that you too will be motivated to support the March of Dimes.

For more information, read your local paper or please visit www.marchofdimes.com.

The Washington Informer Newspaper Celebrates 45 Years as the Source for News in the African American Community

2009-10-29T18:25:00.000-04:00

WASHINGTON D.C. -- The Washington Informer, an award-winning newspaper, founded on the principles of storied newspaper publishers, Samuel Cornish and John B. Russwarm to inform its readers about events that directly affect the African-American community has reached yet another milestone in its history.

Founded by the late civil rights activist, Dr. Calvin W. Rolark on October 16, 1964, to inform District residents about salient issues that pertained to the Black community, the paper also sought to instill a sense of pride and camaraderie among readers. The Washington Informer, an institution in the Washington, D.C., metropolitan area, celebrates its 45th anniversary this month and continues to provide comprehensive news coverage with a distinct perspective.

Today, Publisher Denise Rolark Barnes charts the direction of the publication using the same philosophy learned by her father’s side: give voice to the voiceless, uplift and educate the Black community.

“My father had the vision to start The Washington Informer early in his career. With the support, both financial and inspirational, from his wife, Wilhelmina J. Rolark, he established an institution that I hope will stand the test of time for generations to come,” Barnes said.

“This anniversary is the Washington Informer Newspaper Company’s opportunity to say ‘thank you’ to our readers and advertisers who have supported us over the past 45 years. Without them and the contributions they make to our community, there would be nothing for the Informer to report,” she said

Barnes has also moved the paper into the 21st century by including an online presence. The Washington Informer currently enjoys 25,000 unique visitors to its web site on a weekly basis.

“While this anniversary gives us an opportunity to see from where we have come…and how we have come through, it also forces us to look towards the future. Our presence online has allowed us to become a global publication, reaching readers all over the world. And, with that comes a greater ability to tell the untold story or address the distorted perceptions about Africans or people of color throughout the Diaspora,” Barnes said.

In the spirit of community, one of tenets on which the paper was founded, the Washington Informer sponsors the D.C. City-Wide Spelling Bee in which nearly 3,000 students participate annually. The paper also provides an opportunity for students to develop journalistic skills through its sponsorship of the Birney-Savoy Informer, a monthly supplement included in the paper and penned by students who attend Birney-Savoy Elementary School in Southeast, Washington, D.C.

Since 1969, the Washington Informer has maintained memberships with the National Newspaper Publishers Association, the oldest trade association of African-American owned newspapers in the country and the Newspaper Association of America.

“This is also my chance to say thank you to the Informer staff – the men, women, and sometimes children – who have dedicated their time to writing the stories and photographing the events in a highly professional manner in order to produce a newspaper of excellence.”

CVC Releases Latest Audit Reports on Community Papers

2009-10-06T14:32:00.000-04:00

Despite Harsh Media Climate, Community and Niche Publications Show Circulation Stability

ST. LOUIS - Despite a tough climate for the publishing industry, community and niche publications have shown circulation stability throughout the past year, according to recent audit data from Circulation Verification Council (CVC).

Some niche publication industries have actually seen an increase in circulation, including ethnic, business and children's publications," CVC President and CEO Tim Bingaman said. "Even though community and some categories of niche publications have seen a slight decrease in circulation over the past year, the numbers pale in comparison to the double-digit circulation drops that have been making news the last few months." Overall the news for community and niche publications is quite positive considering the economic conditions.

"Although there are losses to both free and paid publications, circulation losses in free publications typically do not have the same impact as losses in paid publications," Bingaman said. It's common for publishers to shave circulation in area fringe markets outside their core distribution area to cut costs while having the least impact to advertisers.

Two other indicators - readership and purchase intention - also illustrate the stability and value community and niche publications offer to their readers and markets.

Readership of community and niche publications remains stable. Nationally, 76.9% of people report they read the community and niche publications they receive through home delivery or mail distribution. This figure has remained stable over the course of the past two years, according to CVC audit data.

"A stable readership figure tells advertisers that these publications are relied upon by readers who depend on these publications for community news and purchasing decisions," Bingaman said.

Increasing numbers of readers indicate they frequently purchase products or services from advertisements seen in community and niche publications, as indicated by CVC readership studies. Up from 74.4% in 2007/2008, 75.6% of readers now indicate they make purchases based on ads in these publications.

"This increase is potentially significant, because purchase intention scores have been stable for years," Bingaman said. "A blip in the national average of one to two percent requires substantial change in purchasing behaviors from existing readers. This shows that readers are increasingly looking to community and niche publications to research sales and buying opportunities before spending money."

Figures in this article are based on like comparisons between the 4th quarter of 2008 and the 1st quarter of 2009. Figures in this release are bases nationwide edition reporting with an overall circulation of 33,077,623.

Circulation Verification Council (CVC) is an independent, third party reporting audit company. CVC audits more than 4,900 editions nationwide with a combined circulation of more than 70 million. For more information on CVC, please visit www.cvcaudit.com.

MACPA Fall Conference 2009 October 16-18

2009-09-14T18:09:00.000-04:00

MACPA [Mid Atlantic Community Papers Association]

Presents:

History in the Making
The Fall Conference 2009

October 16th to 18th
at the Wyndham Gettysburg
Gettysburg, Pennsylvania

Making History Together
This year’s conference will feature the talented members of MACPA as our moderators and speakers. These challenging times have offered us opportunities to think outside the box and MACPA is doing just that. Be sure to attend and participate in an informational array of round table discussions, workshops, the Capital Hill report and lectures for publishers, general managers and professionals in advertising sales.

Register today online at:
http://www.macpa.net/conference-registration.html

IFPA Fall Conference To Be Held In Chicago

2009-08-20T18:25:00.000-04:00

Don't miss the upcoming IFPA Conference in Chicago. To be held September 24th - 26th, 2009 at the Westin O'Hare; the conference promises insightful seminars, networking and innovative strategies for the enduring free newspaper industry.

Book by September 2nd to get the IFPA Conference special room rate of $139 per night. Click here to book today! http://tiny.cc/JSAAT

For what promises to be the largest free newspaper conference IFPA has ever hosted, the event will provide a great opporutnity to discuss business opportunities, ideas and the legacy of community papers in the every day lives of our readers. PaperChain is proud to partner in this great endeavor, the continuing evolution and innovation of our industry serving over 65,187,292 readers weekly across the United States.

IFPA will be holding the conference in conjunction with MFCP, CPII, CPM, MFPA, WCP and CPOWV. For more information, please visit www.freepaperconference.com.

Supporters of Newspapers Speak Out

2009-08-03T11:35:00.000-04:00

The Newspaper Association of America launched a full scale campaign debunking many myths reported within the press on the future of print media. Supporters of newspaper can be found on every corner, in every building and at the morning table with a cup of coffee.

Print media is so highly valued, in fact, it is the only form of media that is saved, displayed on coffee tables and desks, and is even shared with others. No other media can claim this.

At a time when every industry has been effected by the economy, newspaper has become a target. After the strikes of 2007 affecting the television industry, and the preponderance of blogs and social media often diluting important issues; print media has been faced with some dynamic challenges to diversify and streamline to best serve their readers and advertisers.

The below is an excerpt from a letter issued by John F. Sturm, NAA President and CEO.

Myth: No one reads newspapers anymore.
Reality: More than 104 million adults read a print newspaper every day, more than 115 million on Sundays. That's more people than watch the Super Bowl (94 million), American Idol (23 million) or that typically watch the late local news (65 million).

Myth: Young people no longer read newspapers
Reality: 61% of 18-23 year olds and 25-34 year olds read a newspaper in an average week and 65% of them read a newspaepr or visited a newspaper website in the past week.

Myth: Newspaper readership is tanking
Reality: Average weekday readership declined 1.8% between 2007 & 2008; a total of 7% since its peak in 2002. Compare that to the 10% decline seen in the prime time TV audience in 2007 alone. Meanwhile newspapers' web audience has grown nearly 75% since 2004 to 73 million unique visitors a month.

Myth: Newspaper advertising doesn't work
Reality: Google's own research shows that 56% of consumers researched or purchased products they saw in a newspaper. Google also says that newspaper advertising reinforces online ads: 52% are more likely to buy products if they see it in the paper.

The facts vs the fiction provide a telling story, one which shows the continuing value of print media, and especially your community paper to deliver the news "you want to read". Click to connect for free reseach of thousands of local papers in every DMA and every city throughout the U.S. www.paperchain.com.

Independent Local Papers vs. Daily Newspapers

2009-07-07T12:02:00.000-04:00

The debate. Fact vs. Fiction. Research. Audits.

Community and niche publications bring buyers and sellers together with more audited circulation than your daily. During tough times, it’s more important to make the right advertising choice.

Community papers, entertainment weeklies, shopping guides and free publications reach over 65,000,000 audited homes per week… more than all the dailies combined nationwide.

LOCAL MEDIA IS THE RIGHT CHOICE FOR:

Advertising & New Business Development within a Vertical Market
Advertising & New Business Development with Specific Geographic or Psychographic Criteria
National or Franchise Businesses that Seek to ‘Connect’ With Their Community
Test Marketing Products or Services
National Businesses with Regionalized Promotions & Products
Local Businesses

As media buying has taken on an entirely new scope, reaching new levels of negotiation, target marketing and quantitative performance. Today’s media buyers are charged with the mounting challenges in research and planning within a complex world.

Print media decisions come down to the analysis of audited circulation in relation to professional Reach, Penetration and Readership.

Reach tests the quality and reliability of a publication’s print run in combination with the methods of distribution – whether by carrier, mail or controlled bulk. Currently CVC, one of the nation’s most respected independent media auditing companies, reports a national average of 97.1% receivership for free local papers.

PENETRATION is where community papers are second to none. No other form of print or electronic media compares to free paper market penetration – whether you desire to target a specified demographic or a geographic region.

Proof of Readership requires auditor-to-reader contact in order to provide media buyers and publishers with the assurance that local newspapers are more than just delivered. The national average for community paper readership is 76.9%. That’s 3 out of every 4 households. In addition, readers of community newspapers report 74.4% of their buying decisions are made from free newspaper advertising and editorial.

Local papers cover every industry, every community, every lifestyle. To create strategic campaigns in print, online and through custom value programs, utilize PaperChain's free online directory of publications, or call 931.922.0484 for assistance with your next campaign.

Research and discover nearly 3,000 audited publications where some of the most effective campaigns unfold.

PaperChain.com The #1 Source for Media Placement. The #1 Source for Media Industry Events.

2009-06-26T12:34:00.000-04:00

PaperChain invites media buyers and advertising industry executives to visit the website regularly for the most comprehensive resource of local publications, and for regular updates of industry happenings.

Mark Your Calendars...

SAPA ANNUAL CONFERENCE
Aug 28 – 29 2009
Hyatt Regency Hotel, Louisville, Kentucky
Visit: www.sapatoday.com for general information
or http://www.sapatoday.com/events.html for conference details.

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES
July 23, 2009
Winning New Business By Perfecting Your Pitch, NY, NY
Visit: www.aaaa.org for more information.

August 3-5, 2009
4A's Conference, San Francisco, CA
Visit: www.aaaa.org for more information.

AMERICAN MARKETING ASSOCIATION
July 15-17, 2009
Non Profit Marketing Conference, Chicago, Illinois
Visit: www.marketingpower.com for more information.

PUBLIC RELATIONS SOCIETY OF AMERICA
August 19, 2009 3pm (EST) Teleseminar
Insider's Guide To Becoming A Local Media Expert
Visit: www.prsa.org for general information
or http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=548 for details.

Community & Niche Media = Target Marketing

2009-06-11T15:02:00.000-04:00

It’s this fusion of media in vertical or regional markets that has provided powerful results for national companies on a local level.

Community Newspapers & Special Interest Weeklies. The Original Social Medium. Local newspapers possess traits that are invariably similar to social media. They represent a more personal connection to the readership they serve by providing localized information not available in any other medium. Much like word-ofmouth and social media marketing, localized newspapers and niche weeklies inform and communicate on personally relevant topics from local government and sports to special interests and charitable causes.Localized campaigns placed by agencies have shown a trend for national companies to become active partners within their communities.

Rethink Shopping Guides
As a whole, Shoppers and Pennysavers have sustained throughout the economic downturn much like Walmart has reported growth in sales. Why? Studies have shown that consumers of all income levels are increasingly driven to incentive pricing and coupons. For companies seeking to market with a cost saving message, Shoppers and Pennysavers present a unique opportunity to expand a
client’s customer base through a controlled and targeted campaign.

The Marriage of Local Newspapers & Online
Newspapers have continually expanded their online editions to provide up-tothe-minute news and reader supplied content. As a result, the bond of newspapers and their readers has increased and two important forms of information distribution have evolved to best serve the needs of advertisers and readers.

The Advertising Challenge
How do you enter the fragmented mindset of the target consumer and appeal to his or her likes, dislikes, habits, rituals and needs? To accomplish this, local publishers and agencies have aligned to create strategic campaigns in print, online and through custom value programs. Visit www.paperchain.com for the latest news on the local media industry. Research and discover nearly 3,000 audited publications where some of the most effective campaigns unfold.