Hear Ye! Hear Ye! Notice to All Publishers:
Celebrate Free Community Paper Month in July!
Industry insiders know and
recognize the valuable service our free community papers provide to readers and
advertisers, but all too often in the hustle and bustle of today’s fast pace
world those simple facts get overlooked.
For the benefit of
publishers of this valuable service, and for future generations of free paper
publishers who will follow, it’s important to remind those we serve of our
important role in their community and to toot our horn just a little bit. Since
PaperChain is the common link between all the national, regional and state freepaper organizations it makes sense that it leads the charge to organize a
recognition and celebration of our industry.
Your PaperChain leadership
believes the noble mission of Free Community Papers fits perfectly with the
national celebration of freedom the United States so proudly enjoys.
The concepts of freedom and liberty and the rights we hold so dear provide the
nation’s free papers with the perfect backdrop to remind the country of the valuable
services we bring to over 56 million homes each week. In the spirit of
independence and freedom celebrated nationwide every July we need your help to
spread the word and demonstrate the reach of our industry. We will do this
through a grand celebration of the Free Community Paper Industry during the
entire month of July.
Here is the agenda
for the 2013 celebration roll out.
1. Shown
here is the Free Community Paper Month Logo.
Please use this logo often on
your mast head, folios, promotional ads, articles and as fillers throughout
your paper leading up to and during the month of July.
For original artwork and PDF's visit
http://paperchain.org/
2. Also shown below is
a Free Community Paper Month ad describing how your paper and your readers can
participate. By participating both you and your readers will learn more about
the industry and have the opportunity to sign up to win a $500 gift certificate
to a local merchant of your choice (compliments of PaperChain) when they visit http://paperchain.com/
3. As a Free Community
Paper Publisher, your publication has two ways to win. If one of your readers
is selected to win the $500 prize, you also get to pocket $500. You can also
win up to $2,000 reimbursement for the promotional ad space you donate to the
promotion of Free Community Paper Month. To register for this reimbursement a
publication only needs to provide one tear-sheet electronically to contest@paperchain.com. If your tear-sheet is
randomly selected you’ll be asked to document and supply proof of all the ads
and logo space you’ve committed to the program and based on your advertising
rates you will be reimbursed up to $2,000 for your promotional efforts.
4. Publishers
are asked not to alter the logo, but to use it often. We encourage you to
localize the ad and draw your reader’s attention to the important role your
paper and staff play in this industry and how this industry stimulates the
local and national economy.
5. We are
all so very busy these days but we also encourage you to brainstorm with your
staff and find ways to use the month of July to highlight your publication’s
accomplishments and the many ways your publications help drive and support the
local economy.
6. The 2013
celebration is only the beginning. In August the newly formed committee will
begin work on the 2014 celebration. Their first order of business will be to
begin work on national and state political proclamations formally recognizing
Free Community Paper Month. They also anticipate some more elaborate contests
for both readers and publications to stimulate even greater participation.
Your paper has made a great
investment in your community and this industry. Only you and your staff can
help us bring that story alive to your readers in this consolidated
industry-wide effort. Please consider active participation in the July 2013
Free Community Paper Month. Visit us on Facebook and let us know your plans for
Free Community Paper Month and thanks in advance for all you do to enhance the
industry with every issue you publish.
