Here's some good news from one of our publishing peers. It serves as an excellent example of both self promotion and the enduring power of print. The short video also illustrates the simplicity of proactively harnessing the power of social media to effectively tell the story of the power of print.
George Moses is a member of Community Papers of Michigan, and he sent the link to his YouTube clip (below) to Executive Director, Jack Guza. Jack, in turn, shared this good news case study with our industry blog here at PaperChain. "This is another excellent way to tout the value of print," Jack says. "George is proud of the results his magazine produces and is happy to share this with you. This video will help promote print as a strong and viable medium for realtors in your markets as well."
This video features several of George’s real estate advertisers who are extremely happy with the response they have received after advertising in George’s monthly publication, the Marketeer! The Marketeer is mailed to over 46,000 homes in Livingston County.
Video testimonials such as this can now be created with little time or expense. When keeping production simple and real, the balance of the efforts can be focused on finding your advertisers with the most compelling stories to tell. These powerful videos can posted on YouTube and your website, and then actively disseminated across social networks like facebook, twitter and Linkedin. This is just another great way to share your success stories to a larger audience.
Positive comments from satisfied customers need to be shouted from the rooftops!
Thanks for sharing and well done George!
Click on this link:
