PaperChain Campaign Earns Advertising Federation's Silver ADDY Award

Debuting in the email of agency's, media buyers and planners nationwide this past fall, PaperChain's "Go Red. Get Energized" interactive e-campaign creatively communicated the strengths of community papers everywhere.
The energy drink concept was part of an advanced Personal URL email campaign inviting media buyers to participate in a brief survey to gain valuable insights into America's personal medium.  Community papers are more connected to their readers than any other form of media, having a similar foundation to today's 'ever-so-popular' social media.  By reporting on local sports, city government, community businesses and the people you know, community papers offer content that's truly relevant to their readers.  Known to be one of the few advertising mediums that's priced well, the energy drink campaign showed how community papers can give a boost to your business' bottom line.

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